Innoxa is a brand I have overlooked whilst stumbling through the isles of Priceline, as I often do. However, recently after being impressed with the quality of their lipsticks I was also tempted to explore the brand further. That is how I stumbled upon this little gem, the Naturally Nude eye shadow quad.
The main appeal of this quad is that the outer two shades are matte whilst the central two are shimmer. The matte shades are on the dryer side formula wise but they do show up well enough to allow for easy use. The matte flesh toned shade is so in synergy with the colour of my skin that it does not show up well in the swatch above, however it is a shade I reach for on a daily basis to blank out the colour of my lids or as a matte highlight. I did not have a shade like this before the purchase of this quad, but now I don't think I can ever be without one again. The central two shimmer colours are beautiful and understated on the eye. After using Urban Decay shadows almost religiously, these have a welcome subtly to them. Formula wise, they are almost identical to the feel of the Mac frost eye shadow formula. The fourth shade does not swatch impressively however the cool tone of this dark brown creates a very natural shadow in the crease. I particularly love to use this shade when I am feigning a higher crease for a 60's eye look.
I don't quite know exactly what makes this quad for me but it is quickly becoming one of my most used makeup items. I have so many buttery, extremely metallic eye shadows that this is nice to switch down to, especially for a low maintenance day. If you are not a huge eye shadow person I think this could be perfect for you. Or if you are a huge eye shadow person like myself, this might be a nice subtle quad to have under your wing for work or lazy days. If I could replace the copper toned shimmer with Mac's satin taupe, I could easily travel with only this quad.
If you would like to see some of these eye shadows in action, I used them in a video here.
What unexpected products have you fallen in love with lately?