Sunday, October 28, 2012

Makeup Mark UP! USA vs. Australia

Hey everyone!

We all know that the price of makeup in Australia sucks. We often resort to shopping online and getting things forwarded to us from American stores. But have you considered which companies are the worst offenders?

In this post I am comparing the prices of eight popular makeup items and how much they are marked up by. I started thinking about the results the other day in Myer and this post confirmed my suspicions! Onto the comparisons!




Illamasqua Powder Blush USA - $26
Illamasqua Powder Blush AUS - $28

That's 107% mark up!





Chanel Soleil Tan De Chanel USA - $48
Chanel Soleil Tan De Chanel AUS - $67

That's 139% mark up!




Burberry Eye shadow USA - $29
Burberry Eye shadow AUS - $45

That's 155% mark up!






Benefit Benetint USA - $29
Benefit Benetint AUS - $55

That's 190% mark up!





MAC Lipstick USA - $15
MAC Lipstick AUS - $36

That's 240% mark up!






Maybelline The Falsies Mascara USA - $7.99
Maybelline The Falsies Mascara AUS - $19.25

That's 240% mark up!







L'Oreal Lumi Magique Foundation USA - $12.95
L'Oreal Lumi Magique Foundation AUS - $33.95

That's 262% mark up!







Revlon Lip Butter USA - $7.50
Revlon Lip Butter AUS - $21.95

That's 292% mark up!


So the cheaper brands are the worst offenders!

What do you think of the results?

Mishelle

42 comments:

  1. Wauu, that certainly puts things into perspective, doenst it!!! Very frustratin, although I guess we also need to remember that the average wage is also a lot higher in AUS!

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    Replies
    1. Yeah but so are living costs, petrol, electricity, clothes, and everything else in our lives.

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  2. RIDICULOUS!!!!! I know!! did you see my post on IG last night about nail polish prices?

    ReplyDelete
    Replies
    1. No sorry hun but if you see this can you link it to me? Thank you!
      x

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  3. this was a very interesting read!! i was very shocked by the time i read the benetint comparison, but then i also remembered i was very reluctant to buy makeup when i was visiting my family in sydney a couple of years ago. regular drugstore makeup like Revlon that you mentioned above was near $20... i've paid $4 for the Revlon Lip Butter when it was on sale so i can't imagine paying $20 for it!

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    Replies
    1. by the way, i'd just like to point out the first couple of items, the comparison says "USA" and "USA" - just thought i'd let you know :)

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  4. michelle this is such a great post! I do think its great that Illamasqua lowered their prices but wouldnt it be bloody fabulous if other companies followed suit? I know i buy about 90% of my makeup online,for Australians you are mad if you dont! thanks for sharing :)

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  5. I love that Illamasqua have lowered their prices. I would've completely disregarded a $2 markup as that probably doesn't even cover any extra taxes or shipping fees they might've paid. I buy Estee Lauder in Australia now as the price of my moisturiser was lowered (still more than the US! $65 compared to $45) but I buy everything else from the US.

    ReplyDelete
    Replies
    1. I think a lot of companies are slowly changing their ways!
      x

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  6. Ugh, I hate how the prices are so unbelievably high just because our 'wages are higher'. I don't think it's a good justification at all - especially since we have to pay more even though our dollar is higher! Thank god for online shopping, otherwise we would all be spending ridiculous prices on make-up! Great post, lovely. :)

    ReplyDelete
  7. I did a similar post! It's sad when Australia companies are doing it too! My main gripe is with Jurlique!
    One item (apparantly Jurlique is produced locally - Adelaide) is on sale in the US for $48 however Aussie ladies have to pay a whopping $72 for the same product! Americans also get free shipping over $50 but we have free shipping at $100. But, we're local? Shouldn't it be cheaper for us?!
    I don't see what that would have to do with our economy or any of the other excuses people claim for us having to pay THAT much extra!

    End rant lol! Thanks for sharing though, we all need to become aware of this problem and fight to get it right! :)
    xx

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    Replies
    1. I remember reading your post about that! I told my mum actually haha, she was shocked too!
      x

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  8. This is so frustrating! And I don't like buying some of these brands online because I worry about if they're real or not x

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    Replies
    1. I find it best to get stuff forwarded using a shipping company :D
      x

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  9. wow crazy how revlon is so expensive there!! Here in europe, almost everything is also more expensive than in the USA,, but still not as expensive as in Australia.. that's ridiculous, having to pay so much money for products that actually cost lower in another country..

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    Replies
    1. Revlon is the worst offender. I don't own many of their products to be honest.
      x

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  10. It really upsets me. I have spent so much on makeup in my life....if I lived in the use I would be so much richer..

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  11. Good post. I buy probably 90% of my cosmetics online now. I really only buy something here if I really want it or think the price is reasonable. For all my higher end items I buy overseas.

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  12. the MAC and other drugstore brand price difference is just atrocious!
    revlon hasn't gone global but what is wrong with L'Oreal?
    still i'd buy hight end product rather than paying near $30 for lip butter. they are great but only for the original price. have you tried them, Mishelle?

    ReplyDelete
    Replies
    1. Yeah my friend got me a lip butter when she went to America :) before they were out here actually haha!
      x

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  13. Really interesting post! Thanks :)

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  14. Woah, that is really annoying! I thought that in England it was expensive! Hahaa xxx

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  15. Fantastic post Mischelle :) Just a question though, are you quoting everything in Aussie dollars or US dollars? And when you calculate the mark up have you done it so they are in the same currency? Lol sorry it's the math nerd in me...

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  16. Super lovely blog!

    xoxo,

    colormenana.blogspot.com

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  17. Woah! This is such a great post Michelle - I love it, so useful and so shocking! I didn't realise just how much they marked up our products! Crazy! Maybe I'll do something similar regarding nail polishes because their prices suck in Australia too!

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  18. Great post! Being a makeup addict in Australia sucks! I really want to go back to the states again :(

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  19. Great post, it's really helpful to see the mark ups shown as percentages.

    The drugstore brands and mid range brands like MAC and Clinique are the worst when it comes to mark ups. Which is unfortunately why high end brands like Chanel won't ever lower their prices. The high end brands need to be seen as exclusive, but bringing AUS prices in line with US prices would put their price points just a little above Revlon and L'oreal.

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    Replies
    1. Exactly. I think Chanel is actually worth the money but not so much the mid end brands.
      x

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  20. It's crazy to see the 'drugstore' brands actually have a higher mark up! Lucky you can usually score those on sale which I think is why we don't see it as such of a rip off. The same sort of mark ups also apply to clothes and shoes, which I think is a big reason people buy online. Australian retailers could do so much better if there wasn't such a high mark up.

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